Where do Your Revenues and Profits Come From?

Of course, the simple answer is from customers.  However, having excellent financial records can help you understand in much more detail where your revenues and profits come from. Not all customers are created equally.  It would be helpful for you to know what each customer provides to your business in terms of revenue and percentage…

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Takeaways from “The Win Without Pitching Manifesto” Book

The Win Without Pitching Manifesto was written by Blair Enns.  His intended audience is creative firms like ad agencies, graphic design firms and marketing firms.  All businesses should have some degree of creativity, but these types of businesses rely on it more than most.  The book made many good points in the areas of expertise,…

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