Archive for April 2019

Thought association and inspiration from random objects can be used for creative thinking. Creative thinking is often needed to generate ideas for new and improved business processes, services, products, marketing strategies and general problem-solving. This creative thinking technique using random desk objects can be used individually, but may work better as a team exercise for…

We recently worked with the fine folks at Pure Stroke Golf in their innovation efforts. The company wanted to expand on their product line by developing another product to help golfers improve their game. Pure Stroke Golf is an Oklahoma-based small business with only a handful of employees, but they have a desire to grow…