Takeaways from the Book ALIEN Thinking

By Greg Conder | May 20, 2021 |

ALIEN Thinking was written by Cyril Bouquet, Jean-Louis Barsoux and Michael Wade. These folks are professors at IMD Business School based in Switzerland and Singapore. Their research revealed that innovators and inventors exhibit five patterns of thinking. These patterns of thinking are not a linear process, but all are explored before an idea reaches full…

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