Archive for May 2018

You remember your corporate books, don’t you? That was the “book” created when you started your business. Items like articles of incorporation, by-laws, operating agreements, shareholders, unit holders, buy-sell agreements and meeting minutes are in there. It is very common for these records to just sit after a business start. However, the corporate book should…

Often, engineers and other technical professionals struggle with understanding marketing. One of the main reasons is that, in the world of marketing, there are no equations with predictable outcomes like we are used to in our world of sciences. There are no guarantees; only generalizations, probabilities and possibilities. This lack of predictability can cause angst…